2-day shoot in Los Angeles, CA.
For Dove Masterbrand’s 2023 Self-Esteem Project campaign, we explored the real-life effects of toxic beauty content that young people are exposed to on social media. We conducted real-people casting across the U.S. to find “Mary” and combined footage from her life with some re-created scenes in order to tell her story as it relates to mental health issues caused by social media.
AWARDS:
“Cost of Beauty” earned 2 Gold, 8 Silver, and 4 Bronze for a total of 14 Cannes Lions as well as 33 Shortlists.
2023 EMMY NOMINEE FOR “OUTSTANDING COMMERCIAL”
DIRECTOR: Henry-Alex Rubin / Smuggler
EDITORIAL: Jim Helton & Ashley Kramer / Final Cut
AUDIO: Machine
MUSIC: Self Esteem / Big Sync
2-day shoot in Los Angeles, CA.
1-in-3 adults has Prediabetes. We built Ad Council’s 2018 PSA campaign around this statistic to help spread awareness of Prediabetes prevention in the U.S..
DIRECTOR: Terri Timely / Park Pictures
EDITORIAL: Joe Kell / Friendshop
PRINT: Chris Buck / Apostrophe
5-day shoot in Greater California & Las Vegas region, USA.
To promote Nissan during the 2022 March Madness Basketball tournament, we enlisted the help of 26 College Mascots from across the US to help show off the suite of 5 Nissan vehicles - the Nissan Z, Rogue, Ariya, Pathfinder and Frontier.
DIRECTOR: Aaron Stoller / Biscuit Filmworks
EDITORIAL: Nick Divers / Mackcut
VFX: JAMM VFX
4-day shoot in Cape Town, South Africa.
In this film, we showcased the endurance and reliability of Samsung’s “Ruggedized” devices by putting them through the ultimate test — children’s imaginations!
DIRECTOR: Markus Walter / RESET
EDITORIAL: Mischa Meyer / Spot Welders
VFX: The Mill
MUSIC COMPOSITION: Kay / Oskwarek Music Co.
3-day shoot in Pasadena, CA, USA.
3 camera units shooting simultaneously over the course of 3 days to capture 10 unique spots featuring 10 Heisman Trophy winners + 10 college mascots. Spots aired on ESPN for for the 2021 College Football season.
DIRECTOR: Aaron Stoller / Biscuit Filmworks
EDITORIAL: Nick Divers / Mackcut
VFX: MPC
4-day shoot in Maine, USA.
Shot in November 2020, all Covid guidelines and mandates were implemented and enforced so that production, talent, agency and client could all safely be on-location.
DIRECTOR: Matt Baron / Partizan
EDITORIAL: Will Town / Modern Post
2-day shoot in Seoul, South Korea.
Due to the 2020 Global Pandemic, this production was done entirely remote with both primary and post production taking place in South Korea. Our director and DP were based in London and the agency was based in NYC.
DIRECTOR: Ben Strebel / Biscuit Filmworks
EDITORIAL/CGI: Gust N Gale (Seoul-based)
As part of Motorola’s Phone Life Balance campaign, we filmed a series of social experiments to encourage people to look at their relationship with their smartphones. We filmed hidden camera-style to capture real behaviors and real reactions from real people.
For our first installation, Hello Vacation, we travelled to tourist attractions in Cairo, London, Paris, NYC, LA, Yellowstone, Moscow and Rio de Janeiro to document the smartphone habits of people while on their vacations.
DIRECTOR: Rob Bliss / 1st Ave Machine
EDITORIAL: Joe Kriksciun / Hogarth
In our second installation, Real People, we created hyperrealistic figures positioned to hold a cell phone — mimicking our every day behavior — and placed them in high-traffic locations around NYC for the public to engage with.
AWARDS - Bronze Lion, Cannes 2018
DIRECTOR: Rob Bliss / 1st Ave Machine
EDITORIAL: Joe Kriksciun / 1st Ave Machine
2-Day shoot in Buenos Aires, Argentina.
Spot was broadcasted during the 2019 NCAA March Madness tournament.
DIRECTOR: Andrew Douglas / RESET
EDITORIAL: Ben Suenaga / Friendshop
Through Merck’s Fellowship for Global Health, a select group of the company’s inventors set out across the globe to bring their diverse set of skills to underdeveloped locations in need of medical solutions.
We traveled to South Africa, Rwanda, Tanzania and India to document the journeys of 3 profiled Fellows and built a complete social campaign around the program.
A series of posts have and continue to be shared on Merck’s website and social channels.
DIRECTOR/DP: Josh Tiger Rowe / Steel Productions
EDITORIAL: George Gross / Hogarth
To help launch DowDuPont’s new Corteva Agriscience division, we took a road-trip across America, stopping at farming communities along the way to find out What Makes A Farmer in 2019. The content we captured was used to create a Farmer Documentary series that was aired across Corteva’s social networks and broadcasted on local news programs.
I executed the roles of both agency and line-producer on this project, assembling a small crew of 7 people to tackle this run-and-gun docu-style shoot.
14-Day Shoot.
9 States.
26 Interviews.
10 Short Videos.
One 7-minute Short Documentary.
DIRECTOR: Emily Clark / Ogilvy
EDITORIAL: J.P. Damboragian / LVLY
Meet the families who continue the legacy of farming on their multigenerational farms.
The topic farmers love to talk about most!
Full-length short documentary on what it means to be a farmer in 2019.
With a nimble agency crew of 4, we traveled to “off-the-beaten-path” locations around Jamaica, speaking to the island’s people about what makes this country so special while creating tourism content along the way.
7-Day Shoot. 25 Interviews.
DIRECTOR: Emily Clark / Ogilvy
EDITORIAL: Joe Kriksciun / Hogarth
3-day shoot in Cape Town, South Africa.
DIRECTOR: John S Park / RSA Films
EDITORIAL: Charlie Johnston / Lost Planet
Amidst the Black Lives Matter protests in the summer of 2020, Vaseline asked us to help them join the conversation and take a bold stance against systemic racism.
We worked with Fresh Films to find and cast “real people” across the nation to be part of this campaign - specifically African-American women currently expecting - and utilized UGC to help tell an authentic story of America being reborn.
Voiced by Oscar-winning actress Regina King.
EDITORIAL: Tina Mintus / Kyle NYC
REAL PEOPLE CASTING: Fresh Films
It’s the parts inside the parts inside the parts that make today’s technological marvels, marvelous. In this video, we explore the world hidden deep in our devices, in our cars, and in our cities that are all enabled by Teflon fluoropolymers.
CGI/ANIMATION: Carbon VFX
SOUND DESIGN: Wave Studios
To kick off Chemours' National Inventors Month, we partnered with Walker music house to create an original song and lyrics that profile a few inventors that you might NOT have learned about in history class. We found UK designer and animator, Luiz Stockler, to illustrate and bring these stories to life!
DESIGN & ANIMATION: Luiz Stockler
MUSIC COMPOSITION: Walker
In our Corteva Anthem film, we partnered with PSYOP to create a visually enhanced world that shows the butterfly effect set off by the first planting of a seed. The film shows the gross impact of farming, from nourishing the masses to propelling agricultural progress across industries.
DIRECTOR: Marco Spier/Marie Hyon
CGI/ANIMATION: PSYOP
